Marketing Studies

Marketing Studies
Маркетинговые исследования
Исследования IV фазы с целью получить клинические данные для отделов маркетинга при продвижении препарата на рынок после регистрации. Исследования III фазы, сравнивающие новый препарат с препаратом, являющимся лидером на рынке, также могут использоваться как маркетинговые. Иногда их называют исследованиями IIIb фазы. Полученную информацию нельзя использовать в маркетинговых целях до регистрации.

English-Russian glossary of clinical practice. 2002.

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Смотреть что такое "Marketing Studies" в других словарях:

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing Nutrition — Marketing help: Soy, Functional Foods, Biotechnology, and Obesity   …   Wikipedia

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis …   Wikipedia

  • Marketing Science — is a scholarly, refereed journal published by INFORMS. Its contributors use operations research and mathematical modeling to analyze marketing and marketing research. It is indexed in Journal Citation Reports. [… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia


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